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Kimberly-Clark, noting more eco-awareness among consumers of paper products, has introduced Scott Naturals, a line of bath tissue, towels, flushable wipes and napkins with green credentials.
The line, which contains a mix of both recycled and virgin fibers, will be promoted via a series of Web videos, launching April 22, featuring Design on a Dime’s Kahi Lee as the host. The series of online vignettes incorporate product placement and “brought to you by” sponsorship ads into green-centric home renovation and design tips.
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