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DALLAS Kimberly-Clark has signed on as the first of four sponsors of PBS Kids Sprout, a 24-hour preschool network and Web site, where the company will promote its Huggies disposable diapers and Pull-Ups training pants.
The new digital venue, distributed by cable and satellite to more than 16 million subscribers, will also give Kimberly-Clark a laboratory to learn more about customers and extend its online marketing efforts, said Brad Santeler, director of media services at K-C.
“The
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