Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Tanya Gazdik
DETROIT–J. Walter Thompson here has created a new creative position in response to its expanding business with Ford Motor Co., according to agency president Peter Schweitzer.
Dick Howting takes the new title of executive vice president and global creative director of the Ford global business unit. Succeeding Howting as executive creative director for the Ford domestic account is Bruce Rooke, formerly senior partner and creative director on the Jaguar U.K. and the Ford truck, motor sports and Citibank business.
Howting’s new role includes advising on domestic and international creative work for Ford as well as for Jaguar and Mazda, which are controlled by Ford Motor Co.
‘We’ve got assignments from Jaguar, Mazda and Ford all over,’ Schweitzer said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in