JWT Wins Whole Domino's Pie

J. Walter Thompson’s quest to land national creative duties on Domino’s Pizza began last August, when North American president Bob Jeffrey assembled for the task a “swat team” of executives from New York and Detroit, sources said.

That was just a month after Domino’s installed a new marketing chief, Ken Calwell, and four months before Suzanne Van Belkum, an executive in Domino’s field marketing (which JWT already handled), joined Calwell’s group.

JWT’s team included Jeffrey himself, New York executive creative director Mike Campbell and Martha Pease-Bardin, an account executive who was freelancing at the shop, sources said.