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NEW YORK The Cairo office of JWT — in partnership with sibling shops Mindshare and RMG — has landed global creative and media duties on the Egyptian Tourism Authority’s advertising account, JWT confirmed today.
Estimated annual media spending is $50 million.
The selection came after a review in which five other teams contended, including the incumbents, Omnicom Group shops DDB and OMD, according to sources. A source identified the other contenders as Omnicom units TBWA and BBDO, Havas’ Euro RSCG and WPP Group’s Grey.
In an internal e-mail, Roy Haddad, CEO of JWT”s Middle East North Africa Group in Beirut, wrote that the WPP agency is “very honored to have won the ETA account considering the importance of tourism for the [Egyptian] economy and we are committed to achieve what we have promised during the presentation.”
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