JWT Wins $12-15 Mil. FEMA

BOSTON The Federal Emergency Management Agency has hired J. Walter Thompson to handle the estimated $12-15 million ad account of its National Flood Insurance Program, the client has confirmed.

JWT in Atlanta bested WPP Group sister shops Burson-Marsteller and Ogilvy & Mather, both in Washington, D.C.; Havas’ Arnold Worldwide in Boston; Interpublic Group’s Campbell-Ewald in Warren, Mich.; and independent Arrow Mountain, also in Washington.

FEMA has been seeking an agency to execute an integrated campaign to help increase flood insurance sales by 5 percent each year, according to a FEMA spokesperson at the launch of the review.

The client’s five-year contract with incumbent Bozell, an Interpublic Group shop, expired in April.