JWT & Tonic Jolts Bay Area Agency Landscape Merged Shop Will Combine Digital and Traditional Advertising

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The San Francisco ad business experienced another aftershock last week as J. Walter Thompson an nounced it is combining its San Francisco office with Tonic360 to form JWT & Tonic.

The merger is part of the evolution of JWT’s relationship with Tonic 360, which it acquired in October 2000. The interactive shop had been operating as a stand alone unit of JWT North America since the acquisition.

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