JWT Thinks Regionally, Brands Locally for Entergy in 4 States

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J. Walter Thompson here shines the spotlight on “the power of people” for Entergy Corp. in a multimedia campaign breaking today in the Southwest. Sources estimated the budget at $10 million.
A multibillion dollar utility with offices in New Orleans and Little Rock, Ark., Entergy has more than two million customers in Arkansas, Louisiana, Mississippi and Texas.

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