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DALLAS Texas Instruments has awarded its creative account to JWT Technology in Atlanta after a review, sources said. The account is valued between $30 million and $40 million and could grow, according to the sources.
JWT was chosen because of its expertise in semiconductors, one of the chief criteria in the client’s request for proposals. TI was also looking for a company that could offer global reach in the engineering world. JWT is part of the WPP Group, which is based in London.
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