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NEW YORK WPP Group’s JWT has become the first national agency to partner with Spot Runner to use its local ad platform. Los Angeles-based Spot Runner has created a Google-like system that allows users to create and place regional television ads.
The service lets companies amend thousands of pre-shot spots with their business information or even splice in their products. The system also helps marketers buy targeted remnant TV inventory.
The idea is to make TV advertising as affordable for local businesses as it is for big brands, said David Waxman, Spot Runner’s co-founder.
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