JWT Taps Portrate

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J. Walter Thompson has named former Lowe managing director Howard Portrate to steer $80 million worth of Diageo liquor business in New York.

Portrate, who starts this week, takes the title of evp, worldwide director-in-charge. He succeeds Rae Burdon, who re turned to JWT’s London office in July to man age its global Rolex business.

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