JWT Taps Heffernan To Rebuild In Chicago

Brian Heffernan, who was named president of J. Walter Thompson’s Chicago office last week, said he intends to restore the agency’s stability by first focusing on current clients–including Kraft Foods, H.J. Heinz and Oscar Mayer–and then on garnering new business.
“It’s not fun to lose business, and we’re going to stop,” he said. “The only business that matters is sustainable business.” That philosophy will help the agency attract new business and new talent and restore its luster, Heffernan maintains.
Heffernan, director of new business development worldwide for JWT since 1996, succeeds John Clinton, who had led the Chicago office with the title of general manager for nearly two years.