JWT Reorganizes in West

LOS ANGELES WPP Group’s JWT has ceased creative operations at its agency here, the shop confirmed.

The Los Angeles office is now principally JWT Employment Communications, a hub for regional client service, said Rob Quish, JWT region president in New York, and employs between 30 and 50 people.

The office is also being used by executive producer Peter Isacksen and his team at JWT 2 Entertainment, which Quish described as “JWT’s portal to Hollywood.”

“We are committed to California and to maintaining a full-service agency in San Francisco,” said Quish. “There were creative people in Los Angeles working with [creative director] Mike Mazza, but when we lost Symantec, [former JWT West president] Brad Forniciari moved on as well as account people and creative.”

Symantec split from JWT last October [Adweek Online, Oct. 18, 2005] and Forniciari, who headed both the San Francisco and Los Angeles offices, left soon thereafter [Adweek Online, Jan. 5], though WPP retained the media account. Symantec spent $20 million advertising in 2005, per Nielsen Monitor-Plus.

JWT Technology in San Jose, Calif., formed by the merger of DWP/Bates and the former J. Walter Thompson Technology Communications Group in 2004, is moving all its personnel (including president Craig Patterson) and accounts to the San Francisco office by mid-April, according to sources. JWT will vacate the San Jose space, and the San Francisco site will focus on consumer electronics and information technology, according to sources.