JWT Promotes Davis to Global Creative Chief

NEW YORK J. Walter Thompson said it has named London-based Craig Davis to the new post of worldwide chief creative officer.

The New York-based WPP Group agency is also rebranding itself as JWT.

Davis, 42, who joined JWT nearly a year ago from Saatchi & Saatchi and played an integral role in the network’s successful pitch for HSBC Group last year, previously oversaw the agency’s creative efforts in Europe, the Middle East and Africa.

“He has a ruthless ambition to restore this agency to its rightful position as the leading global creative network,” said JWT worldwide CEO Bob Jeffrey of Davis. “He is a very persuasive and inspiring creative leader.”

He will continue in that capacity, in addition to taking on the global creative leadership role. Davis will remain in London.