Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Blockbuster this week will break a TV campaign for its Game Rush store-within-a-store concept that illustrates how gaming can get into one’s head, literally.
The two spots from J. Walter Thompson, Chicago, feature young gamers who have battles going on in their brains. One ad shows a girl fidgeting in her sleep, obviously dreaming. She wakes up at the console and starts playing a game. The screen then fills with the Game Rush logo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in