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CHICAGO J. Walter Thompson here will tout Illinois with a new theme, “Mile after magnificent mile,” in a new advertising and marketing campaign expected to launch in May, according to state officials.
The effort is intended to increase tourists’ overnight stays in Illinois by promoting both the city of Chicago and the state’s other destinations, said Jan Kostner, deputy of the Illinois Department of Commerce and Economic Opportunity ‘s Bureau of Tourism.
In addition to advertising, JWT and the state agency have put together branded three-day package deals for tourists to purchase.
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