JWT Picks New ECD for N.Y. Office

A great reel—sure. But Mike Campbell, the new evp and executive creative director at J. Walter Thompson, also brings experience in direct marketing and interactive advertising.

In fact, Campbell’s first job in the industry—in 1982—was at the former Ogilvy & Mather Direct in New York. And in 1999, he helped launch BBDO’s interactive unit, @tmosphere.

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