JWT Partners With Phoenix Group To Form Database Specialty Unit

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J. Walter Thompson here has formed a partnership with database specialists at the Phoenix Group to offer the complementary combined resources to current clients and seek new business.
Both JWT and Farmington Hills, Mich.-based Phoenix –a subsidiary of the Moore Corp.–count Ford Motor Co. as a client, according to Bob Panicara, a senior partner at JWT who helped put the partnership together. The new entity, Phoenix Thompson Connect, will be headquartered in Detroit, but plans rapid expansion through existing partnerships or acquisitions in Latin America and Europe–two regions where Ford continues to expand, Panicara said.

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