JWT N.Y. Names Planning Chief

NEW YORK Steve LeNeveu, director of strategic planning at Publicis in Seattle, is heading east to assume the same title at the headquarters of WPP Group’s JWT here, the agency confirmed.

LeNeveu, 48, fills a vacancy left by the July shift of David Lamb to JWT in London, where he became director of multinational clients.

In his new role, LeNeveu will oversee a department of 30 planners and join a management team that includes co-president Rosemarie Ryan and co-president and chief creative officer Ty Montague. He will also report to those two executives.

“Steve LeNeveu is recognized as one of the top planners in the business and we are thrilled to welcome him,” Ryan said in a statement.

LeNeveu had been at Publicis in Seattle since 2001 and his tenure covers a period of enormous growth at the Publicis Groupe agency. Its clients include T-Mobile, Dish Network, Coinstar and the Washington Lottery.

Before Publicis, LeNeveu was director of account planning at the San Francisco office of Omnicom Group’s TBWA\Chiat\Day, where he worked on then client Levi’s. Earlier in his career, he held planning posts at the Los Angeles and New York offices of TBWA\C\D, handling brands such as Absolut, Wonderbra, Nissan and Energizer. He began his career on the client side, as a brand manager at Guinness Brewing.

LeNeveu resigned from Publicis on Friday morning and is expected to start at JWT in early December.