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CHICAGO Northwestern Mutual, known as “The quiet company” in its advertising, this week began a year-round effort to get people to enlist their financial expertise.
The print, television, radio and online effort from J. Walter Thompson in Chicago is built around a new tagline, “It’s time for quiet conversations.” The ads are meant to depict the discussions people have with their financial advisors. One ad presents a man and a woman engaged in a conversation at a bank of elevators while another woman looks on.
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