JWT Launches New Schick Line

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

J. Walter Thompson’s $10 million campaign for a new extension of Schick’s shaving system for women positions the product as quick and easy to use, even in a hostile, male-ridden environment.
A TV spot for Silk Effects+, which breaks nationally this week, captures the frustrations of a 20-something woman who shares an apartment, and therefore a disgusting bathroom, with two guys. “Biological warfare,” she calls it, as she surveys the dirty towels and clothes.
Suction-cupped to the bathroom tile is Silk Effects+.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in