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In recent years, underage sex trafficking has run rampant in India, with as many as 1.2 million children—some as young as 7—forced to serve as prostitutes. Yet, only a handful of cases leading to convictions are ever brought to trial. (That number was 55 in 2015, the most recent year for which statistics are available.)
J. Walter Thompson Amsterdam believes education will help solve the problem, but raising public awareness is just one element of an initiative the agency rolled out this week with social rights organization Free a Girl Movement.
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