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J. Walter Thompson here has named new leaders for Ford Motor Media, the unit it created four years ago to handle national buying for all of Ford’s divisions.
Andy Prakken assumes the title of executive communications director and will oversee FMM’s stra tegic and operational direction. He succeeds Bob Mancini, who retired from the position of executive director over the summer. Prakken will also continue to run the communications planning operation for Ford at JWT.
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