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GameBay.com, a free Internet game site heavy on targeted advertising, has awarded the national ad and public relations portions of its $2 million account to JWT Specialized Communications and Hill & Knowlton, respectively.
Both agencies’ Houston offices will handle the account. The client, which is headquartered in Los Angeles, maintains technical offices in Dallas and Austin, Texas.
GameBay.com is notable for the profiling system on its Web site, which is activated when online players enter to play bingo and other games.
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