JWT Helps Venezuelans Safely Barter Goods as the Nation’s Economy Craters

A look at the #SocialMarket campaign

As Venezuela grapples with severe political, economic and humanitarian crises, one local government is using social media in its efforts to keep citizens safe while they barter for much-needed staple goods.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.