SAN FRANCISCO - The California Lottery has gone Hollywood as it launches its newest Scratcher game, 'Double Feature,' with a unique promotio" /> JWT Goes Hollywood to Hype Lottery's 'Double Feature' <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - The California Lottery has gone Hollywood as it launches its newest Scratcher game, 'Double Feature,' with a unique promotio
SAN FRANCISCO - The California Lottery has gone Hollywood as it launches its newest Scratcher game, 'Double Feature,' with a unique promotio" />
SAN FRANCISCO - The California Lottery has gone Hollywood as it launches its newest Scratcher game, 'Double Feature,' with a unique promotio" />

SAN FRANCISCO – The California Lottery has gone Hollywood as it launches its newest Scratcher game, ‘Double Feature,’ with a unique promotio" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

JWT Goes Hollywood to Hype Lottery's 'Double Feature' By Daniel S. Levin

SAN FRANCISCO - The California Lottery has gone Hollywood as it launches its newest Scratcher game, 'Double Feature,' with a unique promotio

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It’s the first time the Lottery has teamed with a retailer for such a promotion, and Lottery officials said they are actively exploring other partners for future games. ‘We’re doing consumer testing on everything from cars to hamburgers,’ said Susan Kossack, director of marketing for the California Lottery.
Double Feature, which went on sale Friday, offers players a chance to win up to $500 instantly as well as one of 80 popular feature films on video or a rental from The Wherehouse.
Lottery agency J.

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