JWT: Global Agency of the Year '09

Rosemarie Ryan wasn’t quite sure what to think as she explained to Microsoft executives the rationale for positioning the company’s new site for Web searches as a “decision engine.” While navigating the shop’s January 2009 pitch for Bing, Ryan was bewildered by the quizzical glances Microsoft executives shot at each other. “I didn’t know whether it was concern or delight,” Ryan says of the reaction.