JWT Finds Its Game

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Blockbuster backs an expansion of its videogame division with a campaign from J. Walter Thompson that targets an older group of players.

The Dallas company breaks four TV spots, tagged “Rent. Buy. Game your way,” July 1 on MTV, ESPN2, Nickelodeon and other cable networks. JWT, Chicago, also created radio ads and print work, which runs in July issues of game magazines.

“This is their biggest effort yet behind games,” said Jeff York, JWT’s group creative director.

Blockbuster plans to make a “significant increase” in spending behind the games, said client vp of marketing Scott Parks, who declined to offer...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in