JWT Explains Its Black Lives Matter App That Lets Black Americans Mark Themselves 'Unsafe'

In a powerful twist on Facebook’s “Safety Check” feature, which lets users in a crisis area tell friends they’re safe, J. Walter Thompson and Black Lives Matter recently launched “Unsafety Check”—a web app that allows black people on social media to mark themselves unsafe for being black in America.

Timed to Martin Luther King Jr. Day and President Trump’s inauguration, it’s a clever and sobering way to raise awareness of the impact of race and racism on American society.

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