JWT Exits Hyatt Contest

LOS ANGELES JWT in New York has dropped out of the final round of Global Hyatt’s $40 million review, and at least two other shops—cut during earlier rounds—have been invited to rejoin the process, confirmed Tom O’Toole, Hyatt’s svp, marketing and systems.

WPP’s JWT and Havas’ Euro RSCG had emerged as finalists for the business. Now, Euro RSCG, pitching from its New York office, remains the lone confirmed contender.

O’Toole declined to name the two agencies invited to re-enter, though he said they had participated earlier in the contest. It was unclear if those undisclosed shops would, in fact, rejoin the competition.

O’Toole said JWT’s departure would not delay the review. Final presentations are scheduled for the end of the month.

JWT voluntarily withdrew, but O’Toole would not state the reason. JWT declined comment.

Consultancy Select Resources International in Santa Monica, Calif., is guiding the search.

Adweek.com on Monday first reported the review. Domestic incumbent Cramer-Krasselt in Chicago, an independent agency, retains creative duties on the Hyatt Place and Hyatt Summerfield Suites businesses. The shop recently launched a $15 million push for those properties.

The winner of the contest will also handle Hyatt’s 50th anniversary advertising, originally intended to be bid out as a project.

The company spent $40 million in global measured media on Hyatt-branded hotels in 2006, per TNS Media Intelligence.