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LOS ANGELES JWT in New York has dropped out of the final round of Global Hyatt’s $40 million review, and at least two other shops—cut during earlier rounds—have been invited to rejoin the process, confirmed Tom O’Toole, Hyatt’s svp, marketing and systems.
WPP’s JWT and Havas’ Euro RSCG had emerged as finalists for the business. Now, Euro RSCG, pitching from its New York office, remains the lone confirmed contender.
O’Toole declined to name the two agencies invited to re-enter, though he said they had participated earlier in the contest.
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