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Ford has launched an estimated $100 million campaign for the 2004 F-150 pickup truck themed, “This is the only truck that has earned the right to be the next F-150.” The spots, by WPP’s J. Walter Thompson in Detroit, tout the truck’s towing power, frame strength and quiet ride. Teaser ads broke Friday; a 60-second spot is set to break Thursday. Multicultural spots from Zubi in Coral Gables, Fla., and Uniworld in New York are also in the mix.
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