JWT Debuts Lipton Brisk Spot

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Ad Plays on ‘Jailhouse Rock’ Theme With Jailed Rockers
NEW YORK–J. Walter Thompson trades karate kicks for guitar licks and a hip-hop version of “Jailhouse Rock” in the latest incarnation of its “That’s brisk, baby!” campaign for Lipton Brisk iced tea.
Continuing its use of Claymation-like characters, Lipton Brisk 2000 features musical icons who span 50 years: Elvis Presley, James Brown, Willie Nelson and Coolio. And for the first time, the client has added a print element to the mix.
Each print ad plays off a character in the TV spot, which breaks nationally today on shows such as Ally McBeal and Felicity.
An ad featuring Coolio, for example, shows the hip-hop star with gravity-defying braids in front of a brick wall adorned with graffiti reading, “Yo yo yo.






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