JWT Cuts Staff in Atlanta, Dallas

Creative staffers most affected

JWT has dismissed employees at its Atlanta and Dallas offices.

An estimated dozen staffers have been laid off, with all but a couple of those in Atlanta, according to sources. The bulk of the cut came in the creative department and creative services, though project management also took a hit.

The layoffs come three months after JWT named Perry Fair chief creative officer for Atlanta, Dallas and Houston. A JWT representative acknowledged the layoffs but declined to confirm the numbers. The rep added that the cut was "made to fit the staffing needs of our new chief creative officer."

Fair, who previously was co-chief digital officer at Mullen in Boston, filled a vacancy left by the July 2011 exit of Carl Warner. Before the cut, he oversaw about 50 creative staffers.

Atlanta’s top accounts include the U.S. Marine Corps, Transamerica, Scana Energy, the Federal Emergency Management Agency and the U.S. Virgin Islands. Houston handles Shell and Jiffy Lube, and Dallas serves as a technology hub, providing database management and analytics to marketers.