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ATLANTA J. Walter Thompson’s Atlanta office has just finished a PSA TV spot for the Atlanta Union Mission, a nonprofit organization that assists the homeless, the agency said.
The WPP Group shop created and produced the ad pro bono. It was shot in Atlanta using graduates of the Mission’s substance-abuse program as actors.
The spot, titled “Signs,” shows a young woman driving through the streets of the city—past the familiar haunts of the homeless—and seeing well-dressed men and women holding cardboard signs.
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