JWT Cracks the Code

Hackers Are Heroes in Its SharkWire Ads
LOS ANGELES–J. Walter Thompson has launched a campaign for video gaming accessories maker InterAct’s new SharkWire Online console modem, which works with the Nintendo 64 platform.
SharkWire’s hardware leads users to a private gaming universe of codes and strategies. The campaign, themed “Suddenly, you know too much,” uses outrageous situations and images to illustrate the power and control that kind of access offers its male, teen target.
The campaign–TV, print, radio, direct and interactive–is backed by an estimated $5-10 million budget.
The TV spot depicts an FBI team bursting into the suburban home of a suspected computer hacker.