PARIS - J. Walter Thompson is rolling out a computerized worldwide production pricing system o" /> JWT Computerizes Pricing in Europe: GLOBAL System Provides Production Cost Estimates in Local Currency <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS - J. Walter Thompson is rolling out a computerized worldwide production pricing system o
PARIS - J. Walter Thompson is rolling out a computerized worldwide production pricing system o" />
PARIS - J. Walter Thompson is rolling out a computerized worldwide production pricing system o" />

PARIS – J. Walter Thompson is rolling out a computerized worldwide production pricing system o" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

JWT Computerizes Pricing in Europe: GLOBAL System Provides Production Cost Estimates in Local Currency By Daniel Tille

PARIS - J. Walter Thompson is rolling out a computerized worldwide production pricing system o

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For any TV script, according to Mike Hall, director of television production for JWT Europe, the system allows for almost instantaneous cost comparisons of production scenarios in any country and is accurate within 10% of the final production cost. By answering at least 20 questions, the system can estimate what the cost would be for a British director, an Australian location, Italian talent, and post-production work in Germany.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in