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JVC Mobile is taking karaoke on the road by asking consumers to submit videos of themselves singing a favorite tune in their cars for a chance to win a JVC Mobile car stereo system and other prizes. The “carstereoke” campaign and contest began this week.
The company has partnered with Spin magazine and auto enthusiast Web site Streetfire.net for the campaign, which is being promoted via print ads, Web banners, a viral video and a Sunset Strip billboard.
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