Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Summer has officially arrived. For many, that means beachside lounging, cool drinks, and hot, hot dates. But before anyone slides into anyone’s DMs, there’s a small matter of a global pandemic that we all still need to consider.
As of today, America has yet to reach President Joe Biden’s previously proposed nationwide goal of a 70% vaccination rate. To encourage summertime minglers to fully protect themselves, BLK—the dating app created for Black singles—has partnered with rap legends Juvenile, Mannie Fresh, and Mia X for a timely remake of the perennial summer jam, “Back That Thang Up.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in