juvenile humor

Some might argue (copywriters, no doubt) that art direction is child’s play. That could explain this year’s call for entries mailer from the Art Directors Club of Denver.
The booklet resembles a preschool primer. On the cover is a smiling raccoon holding a pencil over a notebook. Inside, writing-challenged art directors can amuse themselves for hours tracing the letters of the alphabet and filling in blanks with everyday ad terms. “I can print letters and words!” teases copy in the center of the book.