Juul Halts Most U.S. Advertising After Spending $104 Million in First Half of 2019

It's unclear how the decision will impact Omnicom's reported relationship with the client

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Juul Labs, maker of the industry-leading Juul vape brand, has suspended broadcast, digital and print advertising in the U.S.

The company announced the decision today, coinciding with the news that K.C. Crosthwaite is taking over as CEO for Kevin Burns, who stepped down from the role. Crosthwaite formerly served as chief growth officer for Altria (formerly known as Philip Morris Companies), which owns a minority stake in Juul. He has also held roles as president and CEO for Altria’s Phillip Morris USA and Altria’s vp of strategy and business development.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in