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Juul Labs, maker of the industry-leading Juul vape brand, has suspended broadcast, digital and print advertising in the U.S.
The company announced the decision today, coinciding with the news that K.C. Crosthwaite is taking over as CEO for Kevin Burns, who stepped down from the role. Crosthwaite formerly served as chief growth officer for Altria (formerly known as Philip Morris Companies), which owns a minority stake in Juul. He has also held roles as president and CEO for Altria’s Phillip Morris USA and Altria’s vp of strategy and business development.