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Pop star Justin Timberlake recorded songs for and makes cameos in McDonald’s first global campaign, themed, “I’m Lovin’ It.” The hip-hop- flavored “I’m Lovin’ It” jingle incorporates his lyrics and vocals, and will also be sung by artists from various countries. The first TV spot from Omnicom’s Heye & Partners of Unterhaching, Germany, broke in Germany last week. The campaign will roll out in other markets this month, breaking in the U.S. Sept. 29.
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