CPG & Grocery

Just Weeks After Mr. Peanut's Death, the Kool-Aid Man Has Gone Missing

There's a sudden absence of 'Oh, yeah!' at Kraft Heinz

silhouette of Kool-Aid Man
The anthropomorphic glass pitcher might have destroyed his last wall.Kool-Aid
By Paul Hiebert

March 9, 2020

A mere month after Mr. Peanut died, then rose again as Baby Nut, another potential disaster has struck the mascots of Kraft Heinz: The Kool-Aid Man has vanished.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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