Just Weeks After Mr. Peanut's Death, the Kool-Aid Man Has Gone Missing

There's a sudden absence of 'Oh, yeah!' at Kraft Heinz

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A mere month after Mr. Peanut died, then rose again as Baby Nut, another potential disaster has struck the mascots of Kraft Heinz: The Kool-Aid Man has vanished.

It’s quite the feat, given his large stature and typically boisterous demeanor, but everything is quiet and all walls are structurally sound. Is he safe? Keeping cool? Hydrated? No one can say for sure.

His disappearance is tied to a campaign focused on a new mystery flavor. Kraft Heinz is encouraging concerned citizens to visit koolaidmystery.com



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