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Baseball enthusiasts who tuned in to see Barry Bonds’ historic Willie Mays-tying home run last Monday experienced a unique case of déjà vu.

Early on in the game, an ad by TBWA\Chiat\Day for the Nissan Murano by showed a father and his twentysomething son driving through San Francisco in search of urban adventure, kayaks mounted on the rack. They pull the boats into McCovey Cove, beyond the right-field wall of the Giants’ SBC Park, hear the crack of the bat and the roar of the crowd, and know that a home-run ball is coming their way.

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