When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word 'non-" /> JUST A REGULAR GUY SELLING HIS FAVORITE CEREAL <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word 'non-


When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word 'non-" />


When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word 'non-" />



When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word ‘non-" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

JUST A REGULAR GUY SELLING HIS FAVORITE CEREAL



When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word 'non-

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‘So often in cereal advertising it all looks the same because there is a checklist of things you have to have in the spots,’ said CME-KHBB creative director/art director Bob Ribits. ‘We wanted to throw out the checklist, so there are no milk pour shots, no big shots of flakes .

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