Just A Minute

DavisElen this week breaks its first-ever 60-second TV spot for longtime client the Southern California Toyota Dealers.
The ad airing in Los Angeles and surrounding markets through the Memorial Day weekend-promotes Toyota’s $750 cash back rebate on its Camry, Corolla and Tacoma models.
The high-energy spot intercuts shots of people chilling on the beach with customers making deals in Toyota showrooms.
“We see this as a brand-building spot,” said agency president Mark Davis. “We shot the whole thing from start to finish. There’s no running footage.”
The Los Angeles agency has represented the largest Toyota dealer group in the country since 1977.
Nationwide, Toyota’s year-to-date sales are up 13 percent over last year.
-Angela Dawson