Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When you think about getting fired from a job, do you also think about flame-grilled burgers? Burger King wants you to make that connection. In an odd bit of marketing, the fast-food chain is offering free Whoppers as a severance package of sorts if you’re willing to post about being fired on LinkedIn.
The connection isn’t perfect—it’s a bit of mental gymnastics to get from being fired from a job to thinking about how Burger King uses fire to grill its burgers—but the brand’s creative shop, David in Miami, has

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in