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When you think about getting fired from a job, do you also think about flame-grilled burgers? Burger King wants you to make that connection. In an odd bit of marketing, the fast-food chain is offering free Whoppers as a severance package of sorts if you’re willing to post about being fired on LinkedIn.
The connection isn’t perfect—it’s a bit of mental gymnastics to get from being fired from a job to thinking about how Burger King uses fire to grill its burgers—but the brand’s creative shop, David in Miami, has
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