Plant-Based Products

Just Egg Trolls Congressmen for Denying Climate Change and Failing to Protect the Planet

The high-visibility campaign takes over the capital with free food and public shaming

A yellow Just Egg truck drives past the Capitol. The truck bears the words, — The brand is using Earth Month as a way to draw attention to global warming and urge consumers to get involved.Mythology, Just Egg

April 11, 2022

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Just Egg, a Silicon Valley-based food tech unicorn, could take a victory lap this spring, joining other plant-based brands in touting their eco-friendly bona fides like water saved, land spared and CO2 averted in making their products.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Plant-Based Products

Just Egg Trolls Congressmen for Denying Climate Change and Failing to Protect the Planet

The high-visibility campaign takes over the capital with free food and public shaming

T.L. Stanley

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T.L. Stanley