Just Eat Takeaway's Marketing Spend Grows by 40% as Orders Slow

The delivery company spent more than $421 million on marketing during the first half of 2022

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago.

Despite the slowing of orders year over year, the company reported revenue growth of 7% to $2.85 million (2.8 million euros) with Northern Europe alone generating profits of $126 million (124 million euros) during the first six months of 2022 where it processed 148 million orders.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in