Just Asking: Who Has the Write Stuff?

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NEW YORK We asked industry executives, “Which famous literary figure would make the best copywriter—and why?” Deutsch’s Peter Nicholson proposed Chilean poet Pablo Neruda, one of many surprising and insightful responses.

Ellsworth Toohey [a character from Ayn Rand’s The Fountainhead], a persuasive manipulator of culture who leveraged the great middle. He might well prove to be the ultimate alter ego of Generation X’s infatuation with their own dissent, and the nemesis of the hyperbolic elite with their fetish for all things glittery and rare.—Alicia

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