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We asked agency, client and media executives, “What impact did political advertising have on the outcome of the election?”
“Obama’s use of online was the best I’ve ever seen. Made all the difference.
I suggested that everyone at Via donate to the campaign just so they could be on the receiving end of brilliant marketing.” — John Coleman, CEO, Via
“It was the burger wars all over again, with Burger King (McCain) setting its sights on McDonald’s, and McDonald’s (Obama) setting its sights on the future.
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